How Does LinkedIn Work And How Do You Get Noticed?
by UK LinkedIn expert and social media trainer Mark Williams (Mr LinkedIn)
“How Does LinkedIn Work And How Do You Get Noticed?” are two critical questions that you must answer to ensure that you get the most out of this powerful networking tool.
Most people create a profile, make some connections and maybe get a recommendation or two – then nothing! There is so much more you can do on this site and the more you participate, the more you will get noticed
- LinkedIn Status Update - This is where you can notify all of your Linked In connections ‘what you are doing’ within 600 characters. Great updates are ones that provide information that will be of interest and value to your connections
- LinkedIn Groups – Joining groups is beneficial in several ways. Firstly it expands your visible network in that every member of every group you are in effectively becomes part of your network i.e. visible to you. Secondly you can send a message to each fellow group member (for free) and thirdly you can contribute to group discussions, which is a great way to increase your visibility.
- Recommendations – It is a fact that nobody can sell you better than a satisfied customer and Linkedin gives you the opportunity to showcase your testimonials. The more recommendations you get the more likely it is that people will see your profile because your name (and link to your profile) will appear on the profile of the person that recommended you.
- LinkedIn Answers – What better way could there be to demonstrate your knowledge and experience than by answering questions posed by people within your profession or industry? You can search for questions by keywords and contribute when you find a suitable question. You can also ask questions which may be answered by people who may be directly or indirectly useful to you.
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