Buying Marketing Plan Production Services
Use this page as your guide to buying marketing plan production services so that you know what to ask for when talking to potential suppliers.
Having a workable Marketing Plan is essential to the success of running your business and should, from the start, form an integral part of your overall business. Seems daunting? Fear not, not only is there a lot of free advice here for you, there also are many businesses out there that offer marketing planning services.
If you are going to engage another business to support you with the production of your plan, the first thing that they will need to do is study and thereby understand your business. Then, in turn, they should be able to guide you through all the marketing opportunities that present themselves for your business.
You in turn must find out about what you are going to get for your money.
Ask how they carry out the relevant market research to find out all about your customers – who they are, what they ‘look’ like, where they live etc. What competitor analysis are they going to do and will they help you derive your unique selling points? Most importantly will they agree and set targets and finally offer a results analysis at the culmination of the process.
The areas that should be covered by your marketing plan include the following:-
- Search Engine Optimisation
- Direct Marketing
- Loyalty Programmes
- Educationals and Seminars
- Trade Shows and Exhibitions
- Public Relations
- Social Media
- Joint Ventures
Not all of these will be appropriate for every business but if something is glossed over then find out why.
By the end of the process they should have produced a viable Marketing Plan for you to implement.
That said, the implementation part of the process is definitely down to you and may seem daunting in itself. In these instances we recommend that you set this as topic for a coaching conversation, in that way you will be able to get clarity and make your own decisions.
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