Online Business Networking Resources
Online business networking has seen phenomenal growth over the last 10 years and with it has arisen a wealth of online networking resources.
Why is online networking so popular and how can it help you and your business?
Firstly, online networking allows you to connect with far more people than you would manage face to face and allows you to make contacts outside your usually geographical boundaries. It is now so easy to make contacts across the globe thus broadening your business opportunities from your local town to cities worldwide.
The great thing too is that in general you don’t have to be in a particular place at a particular time to network online. Whilst there may be online meetings scheduled for specific times, most online networking activities allow you to make contact when and where it suits you. So whereas in the past you might have found yourself precluded from face to face networking activities because they have clashed with the school or important business meetings, now you can benefit from interaction at your convenience.
The pitfalls of online networking
The danger of online business networking is that like any networking activities it can consume hours of your time if you are not careful and you could find that you spend hours online with no results. And time is money. Have a read of my top tips for networking online to make sure that you make the most of your online networking activities.
Another downside of online networking is the ‘know, like and trust’ element. The true benefits of business networking come when you know, like and trust someone enough to be able to do business with them. Face to face contact certainly helps you to assess the other person and decide whether you can develop a business relationship. However there are methods online of providing testimonials and when you think there is a potential benefit in talking with someone then you can always pick up the phone and perhaps arrange to meet.
Consider online networking as complementary to face to face networking activities – it may not replace it however provides further opportunities you might not otherwise find.
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