Public Relations (PR)
For a small business Public Relations or PR can be a very effective way of getting your business name and reputation recognised and protected.
What is PR?
PR is all about reputation – the reputation you have with your customers, suppliers, those who work for you and the public at large. Building a good reputation is crucial to the success of your business whether it is to do with the uniqueness of your products, the quality of your service or the expertise of those who work within the business.
PR can be achieved in a number of ways from a newspaper article, a slot on the radio, public speaking, web sites, viral marketing campaigns, and involvement in employee, community and charity events.
Public relations, unlike advertising, is not paid for by a company. A newspaper for example will however expect any PR to be of interest to (and in the interests of) the reader and impartial and therefore its presence in effect acts as a third party testimonial to the person or company.
You don’t necessarily have to enlist the services of a PR specialist as there are plenty of things you can easily do yourself to build and protect your own reputation. Look at what other businesses do, whether large or small and build your own network of useful contacts to help you.
Recommended Further Reading:
The PR Buzz Factor: How Using Public Relations Can Boost Your Business
by Russell Lawson (Paperback - 3 Mar 2006
DIY PR: The Small Business Guide to Free Publicity
by Penny Haywood (Paperback - 30 April 1998)
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by David Meerman Scott (Paperback - 2008)
Public Relations Methods
Public Relations Tips
Small Business Advertising
Small Business Marketing
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