Here are some small business public relations methods which you can help to promote your business. You can use any of these methods without spending any money, just your time.
Remember public relations or PR is all about building up your reputation so think carefully about the reputation you want and seek out ways of building it. In using the methods below you are doing one or more of the following:
demonstrating that you are an authority on your subject
creating an interesting story about you or your business
building a relationship between you and your target audience
raising the profile of your business
Small Business PR Methods
Articles in newspapers (local and national) and trade magazines
Features on local and national radio
Social Networking sites e.g. Facebook, Twitter, MySpace
Writing your own blog
If you do use the services of a PR professional then you will have to spend money however they may be able to help you target your PR campaign appropriately, give you some creative ideas, write good copy for you and get you the contacts you need…but as with any professional service check out what you are getting for your money as you may be able to do it yourself.