Small Business Public Relations Methods

Here are some small business public relations methods which you can help to promote your business. You can use any of these methods without spending any money, just your time.

Remember public relations or PR is all about building up your reputation so think carefully about the reputation you want and seek out ways of building it. In using the methods below you are doing one or more of the following:

  • demonstrating that you are an authority on your subject
  • creating an interesting story about you or your business
  • building a relationship between you and your target audience
  • raising the profile of your business

Small Business PR Methods

  • Articles in newspapers (local and national) and trade magazines

  • Features on local and national radio

  • Social Networking sites e.g. Facebook, Twitter, MySpace

  • Writing your own blog

  • Writing e-zines

  • Viral marketing

  • Public speaking

  • Charity events

If you do use the services of a PR professional then you will have to spend money however they may be able to help you target your PR campaign appropriately, give you some creative ideas, write good copy for you and get you the contacts you need…but as with any professional service check out what you are getting for your money as you may be able to do it yourself.

Recommended Further Reading:

The PR Buzz Factor: How Using Public Relations Can Boost Your Business by Russell Lawson (Paperback - 3 Mar 2006)

DIY PR: The Small Business Guide to Free Publicity by Penny Haywood (Paperback - 30 April 1998)

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott (paperback 2008)

See Also:-

Small Business PR
Media PR Tips
Small Business Advertising
Small Business Advertising Tips
Small Business Marketing
Viral Marketing


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