The social network Twitter is a rapidly growing site with people increasingly using Twitter for business as well as personal purposes. It allows you to communicate and stay connected to your contacts worldwide by regularly updating them on what you are doing, making announcements and inserting links to useful articles on your website. Twitter is free to join.
Once you have created an account you can post up Twitter messages (otherwise known as ‘tweets’) of up to 140 characters in length. It is these messages that allow you to generate interest with your contacts and others on the Twitter network.
The idea is that you to build up a network of followers i.e. people who are reading your updates and also follow others, whether it is individuals or organisations, who may be of interest to you. If you follow others then they are likely to reciprocate and follow you in return.
There's more detail in the links below but in the meantime here are some basic tips for getting started with social network Twitter
Open an account using a relevant Twitter name This only takes about a minute.
Click on ‘Help’ to watch the short ‘Getting started video’ (4 minutes)
Invite your contacts to follow you on Twitter
Search for individuals and organisations relevant to your business putting key words into the search facility.
Start following people you would like to connect with and see how quickly they will start to follow you.
At the time of writing, Twitter is free of advertising so few can understand how it makes money. Revenue projections recently published suggest that Twitter is now reaching a critical mass and some sort of advertising will take place soon.