Using Promotional Gifts To Publicise Your Business
Using promotional gifts is an effective way to publicise your business having the potential to engage all 5 of your customers senses – sight, hearing, touch, smell and taste. The idea is that you give these gifts away to potential customers and they will serve as a reminder of your presence in the marketplace every time they use them.
There are a number of reasons why you may want to use promotional gifts which include: as gifts to clients to say thank you and increase customer loyalty; to attract attention and increase leads at trade shows; to remind customers and potential customers where to go to buy your product or service; to raise general brand awareness.
There many companies out there selling a huge range of products which can be branded up with your business name and logo however the secret is to ensure that you invest in the right products for your business which take into account what your business is, who your target market is and what your objective is.
Powerful Marketing On A Shoestring Budget: For Small Businesses by Dee Blick (Paperback - 8 Dec 2008)
Ultimate Small Business Marketing Guide by James Stephenson (Paperback - 1 Feb 2007)
Small Business Marketing for Dummies, Second Edition by Barbara Findlay Schenck (Paperback - 4 Feb 2005)
Tips For Buying Promotional Gifts
Small Business Marketing
Creating A Brand
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