What Is Twitter?

Wherever I go there's always a number of people asking me "What is Twitter, I don't see the use for it, why should I bother?" and most importantly, why are there all these social media gurus telling me that I must use it?

I hope that in this section of the site I'll be able to give you an insight into Twitter, how to use it and also review some of the Twitter tools that are springing up out there claiming that they can save you time and boost your profile.

Twitter is a platform for communicating in public. From a business perspective it's an opportunity to build relationships with your customers and suppliers alike and also to network and find new areas for business. Because you're Tweets are in the public domain, anyone and everyone can see them and sure enough someone will pick up on what you are saying, respond and snap, there starts the conversation.

This is the big difference and probably the least understood part of Twitter. You are not Tweeting into and black hole, you are actively getting involved in two way communications that allow you to build relationships.

It's amazing how quickly you can build up new relationships but like all networking relationships there's work required to build up that trust and that comes through exchanging Tweets. As your new relationships start to blossom, so you create the opportunity to build your contacts for business.

A great way to build your business is to connect with people who are in the same geographic region as you and / or where your business operates, this allows you to be extremely targeted in your business social media marketing campaigns and there are software tools out there that can help build your following this way.

Twitter only allows communication in 140 characters or less, this means that you have to be punchy with your communication and certainly it helps focus the mind on what you are trying to say.

How To Twitter or Tweet

Using Twitter Effectively

Essential Twitter Tools To Build Your Followers Fast

Twitter Track Tools

Twitter Marketing Tips

Twitter Widgets

How To Use Twitter Search

Using Twitter Hashtags

Summary Of Twitter Friend Adder Software

Twitter Backgrounds

Free Twitter Tools

How To Connect Facebook To Twitter

Get Started On The Social Network Twitter

More About Social Media Marketing

Recommended Further Reading:

Social Media Marketing: An Hour a Day by Dave Evans (Paperback)

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan (Hardcover)

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott (Paperback - 31 Oct 2008)

Marketing to the Social Web: How Digital Customer Communities Build Your Business by Larry Weber (Hardcover - 20 Mar 2009)


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